Abigail Hatch Nikolevski

Abigail brings a wealth of experience in the equine industry as well project management and online application development.

She grew up in the agricultural town of Williamson, New York, where apple farming is a way of life. It is there that she started working with horses and building her passion for the equine industry. While growing up, Abigail competed on the open show circuit, as well as the Empire State Quarter Horse Association circuit in English, western, and halter classes. Abigail received many year-end awards and qualified for the NYATT team at the All American Quarter Horse Congress for three years, and the AQHA Youth World Show.

Abigail earned her bachelor’s degree in Equine Business & Management from the University of Findlay. During her years in Findlay, Ohio, she worked as a groom in the standardbred racing industry and as a farmhand for a local boarding facility. After college, Abigail moved to Massachusetts and worked as a barn manager for an appaloosa breeding and performance horse farm.

While her passion for horses did not waiver, Abigail wanted to obtain more business knowledge and started working for Paychex, Inc., an industry leader in payroll for small- to medium-sized businesses. She soon found an opportunity working with online applications to help businesses with human resource and time/attendance tracking. Her roles included being an account manager, a trainer to new hires, and a trainer for clients via web conferencing and live presentations. As a Product Manager for online applications, she was able to develop skills in requirements gathering, product development and management, marketing, training, and working with operational business managers to prepare for product launches.

Abigail is a strategic thinker that focuses on both the vision of a product and how to execute that work. She enjoys working with the product management partners, brilliant developers and architects, creative UX designers and writers, and her operations organization to ensure that the needs of customers are met while keeping business objects in focus, while focusing on an entire platform to ensure that the user's experience is providing the interface and infrastructure they need. 

Today, Abigail is a Senior Product Manager at SmartPak. and is now ready to combine her knowledge of technology, business, and horses together.

Abigail continues her involvement in the horse industry by riding ranch and cutting horses, and she is a certified show secretary for the National Cutting Horse Association.

She brings a unique skill set to Salmon Creek Media & Marketing—knowing and understanding many aspects of how equine and agricultural businesses are run as well as familiarity with the new technologies available to launch small businesses into the marketplace.